Mar 17, 2025 • Adrian T

Why indie hackers need to use a simple solution to write a marketing blog

As an indie hacker, you’re already juggling product development, customer support, and business strategy. Marketing often gets pushed aside, even though it’s essential for growth. A marketing blog is one of the best ways to attract and engage potential customers—but let’s be honest, you don’t have time to wrestle with complex blogging tools.

That’s why you need a simple, no-fuss solution to get your content out there. And more importantly, when you grow and hire a marketer or a CMO, they should be able to easily continue what you started without rebuilding everything from scratch.

The Business Case for a Simple Blogging Solution

1. Time is Your Most Valuable Asset

As a solo founder or small team, you don’t have hours to waste learning complex CMS platforms, troubleshooting formatting issues, or manually publishing blog posts. A simple solution like HuatPage lets you write in Google Docs and publish directly to your blog—no complicated setup, no technical headaches.

2. Consistency Wins in Marketing

The hardest part of content marketing isn’t writing—it’s keeping up with it. When blogging is as easy as writing in a familiar tool like Google Docs, you’re more likely to stay consistent. And consistency builds trust, authority, and eventually, leads.

3. Seamless Handoff When You Hire Marketing Help

At some point, you’ll hire a marketer or a CMO to take over content marketing. If your blogging process is built on a complex, custom setup, they’ll waste time figuring it out. A simple solution means:

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Zero learning curve—They can start publishing immediately.

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No platform migration—No need to move content to a different system.

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Scalability—Your marketing team can focus on growth, not technical hurdles.

4. Reduce Technical Overhead

Many indie hackers use static site generators (like Jekyll or Hugo) or custom-built CMSs for their blogs. While these are powerful, they create unnecessary friction in publishing content. A Google Docs to Blog workflow keeps things lean, so you can focus on building your product, not maintaining a content system.

5. Better Collaboration and Editing

Marketing isn’t just about writing—it’s about refining and optimizing content over time. Google Docs is the gold standard for collaboration. Your team (or even external writers) can suggest edits, add comments, and make changes without needing access to your website’s backend.

The Best Solution? Google Docs + HuatPage

Instead of overcomplicating things, indie hackers should use a straightforward, scalable approach especially if you are using Google Docs. HuatPage lets you write in Google Docs and publish your blog posts in one click. It’s the perfect balance of simplicity and flexibility.

Start now! Keep blogging simple so your future marketing team can easily take over when it’s time to scale. 🚀